UGLY BETTY

UGLY BETTY

In a short eleven-second open, the glamorous world of the fashion industry is contrasted with the working class world of Betty by using changing face cards to alternate between a beautiful model and the plain Jane Betty with her braces and big glasses.  Each face is divided into three horizaontal strips and freatures from the two faces are mixed together until the final image that shows Betty's full face.

frames
Credits
  • Project | Client:
  • Ugly Betty Show Open | ABC
  • Roles:
  • Concept, Illustration, Design, Stock Footage Research, Editorial, Compositing