2008 OLYMPICS OPENING CEREMONY
Beijing National Stadium
We were approached by the Beijing Olympic Committee and the Beijing Gehua Cultural Development Group to form a creative team in the US to bid on the Opening and Closing Ceremonies of the 2008 Beijing Olympics. yU+co teamed up with film director Ang Lee and Olympics producer Don Misher to submit a concept proposal to the Beijing Organizing Committee. Our winning concept was the first of its kind to introduce large scale projection mapping to China. Gehua Group won the bid to produce the ceremonies under the direction of Zhang Yimou. Many of our proposals, including multiple projections, the LED scroll and free flying hanging acrobatic figures, were incorporated into the historic opening ceremonies. We were proud to see our ideas realized on such a grand stage, allowing the largest television audience in history to witness and be mesmerized as technology became art.