Flex: Innovation

To drive the Flex brand objectives, yU+co created this spot to highlight its Sketch-to-Scale™ capabilities for potential clients looking to collaborate with Flex. Their goal is to cultivate creative partnerships with both small and large businesses, providing “core technology building blocks” to bring innovative ideas to life. Featured at the 2016 Flex Leadership Summit, this spot was created to engage future collaborators, playing across 3 screens spanning about 300 feet wide by 12 feet high, and immersing the audience 270°.