“We knew we needed a company who would be able to deliver on the storytelling, thematic depth and visual splendor of this idea. We were thrilled to collaborate with yU+co, who delivered something truly elegant and emotional."
Chief Creative Officer, Pearl Studio
The pearl embodies deep symbolism, and much like filmmaking, a pearl originates with a grain of an idea; and only through perseverance, hard work and time, it evolves into something beautiful and lasting. The pearl originates amidst millions of grains of sand, representing the millions of people in China. From this massive group, one grain is magically transformed on the molecular level into the beautiful pearl. It rises up, penetrating into the air, reaching out to the world stage. There is a magical moment when the water bursts forth from the surface of the water like a rising phoenix. It takes shape as a hand and raises the pearl up to the sky. The liquid shape comes together against the beautiful morning sky, coalescing into the red Pearl logo.