The Franchise

The HBO comedy series “The Franchise” parodies the world of studio superhero franchises, following the cast and crew through the chaotic production process. To give audiences the same feeling as a major superhero franchise, we used a bold font that gives the title a clean, simple and iconic look. The logo is backlit to further replicate the feel of a superhero blockbuster, conveying the weight of the popular fictional franchise. Additionally, we created a day and scene title card to set the stage for the episode, giving audiences context of where in the production we were.