Franklin
Client
Apple TV+’s historical miniseries ‘Franklin’ chronicles a pivotal moment in the struggle for American independence. However, the series' creators requested an opening that wasn’t overly reverential. Instead, they wanted something fun and satirical. Something that would match the wit of Franklin himself. As a nod to his reputation as a master showman, we framed the sequence as an 18th century paper theater piece, where we playfully travel through depictions of French high-society, international espionage, and the effects of Franklin’s own high-voltage ‘star’ power.
Utilizing museum resources and archives, we referenced scores of 18th century graphics; engravings, satirical cartoons, political posters, and more. The animation was given the authenticity of an actual paper theater: each figure moves as if directed by hand, while set-pieces evoke the mechanical rigging of the 18th century opera. As we pull back to reveal an audience of Franklin fans, the stage curtains draw closed and the title is revealed.
