GM: Carbon Credit

yU+ co was asked to create this social media video to illustrate Chevrolet's commitment toward community projects that reduce CO2 emissions. Molecules of carbon dioxide lead us through the piece in dynamic, continuous movement. The transitions take us from minute details to large scale views and back again, emphasizing the interconnection between carbon dioxide, people and the environment, all while showing Chevrolet's program of investing in clean fuel technology, renewable energy and planting trees as a way to offset the emissions of their cars.