Heels

Heels tells the story of brothers in a small southern town who work to continue their father’s legacy in professional wrestling. The DWL is more than just a family business for the characters in the show, it embodies the hopes and dreams they have for themselves, their families, and the broader community of Duffy. We wanted to create an aspirational feeling in this show open by using light as a key visual: there’s a persistent glow that carries through from the warm sunlight of the day to the bright lights of the big show at night. In the end, it all wraps up with the Main Title in the place where all of the characters intersect: the wrestling ring.