Prologis Groundbreakers
Client
For the Prologis Groundbreakers 2024 conference in London, yU+co was tasked with visualizing the dynamic intersections of fashion, health, energy, and delivery within the supply chain. We created a suite of high-impact content—including color-coordinated motion graphics, seamless computer animation, and sizzle reels—to support various speakers and panels throughout the event. This work helped set the tone for the conference, highlighting the innovative spirit of the logistics industry and engaging a diverse audience of visionaries and innovators.
In addition to producing video content for the 5K screen on stage and high-definition simultaneous broadcast, we brought two immersive experiences to life at the Outernet. In the Now Arcade—an interactive route stretching from Soho to the British Museum—we integrated graphics and themes from the conference opening video across three screens covering both walls and ceiling in an 8K resolution space (70 ft long, 18 ft tall, and nearly 16 ft wide). Meanwhile, the Now Trending space featured five synchronous screens across nearly 2000 square feet, presenting high-resolution Formula E racing footage enhanced with advanced re-timing, upscaling, and sharpening techniques. Leveraging our Cinema 4D and Redshift pipeline, we delivered ultra high-resolution renders with motion capture and detailed ray tracing, creating an environment that resonated deeply with conference attendees.
