TV | Title Sequence

Ugly Betty

Client

For the Emmy-nominated show open for Ugly Betty, we created a concise eleven-second sequence featuring the glamorous world of high fashion, contrasted with the working class world of the main character Betty. Changing face cards alternate between a beautiful model and the plain, brace-faced Betty with big glasses. Each face is divided into three strips as the features from multiple heads are shuffled until the final shot when Betty’s full face is revealed. And we happen to think she's beautiful.


TV | Title Sequence
Show Open

Stills

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