TriNet People Force
Client
At yU+co, we believe every journey begins with purpose, and our work for TriNet PeopleForce captures that spirit in a truly human way. Drawing inspiration from the soulful, candid photography of Annie Leibovitz, we set out to create themed content that goes beyond the conventional corporate narrative. Our goal was to celebrate the passion, resilience, and ingenuity of the people behind America’s small and medium-sized businesses, showcasing how TriNet empowers them to pursue their dreams and build a better future. For us, TriNet isn’t just a client—being one of the small to medium-sized businesses in their network, we see ourselves as true collaborators, united by a shared mission of purpose and innovation.
Over the three-day event, we crafted a comprehensive visual experience that set the tone from the very first performance. We produced opening videos, speaker introductions, and 1-minute sizzle reels that not only highlighted each speaker’s story but also seamlessly integrated with the stage design through a consistent color scheme and graphics package. Collaborating closely with set designers, our team ensured that every element—from live performance graphics to high-resolution marketing assets—worked in harmony to reinforce the event’s narrative. This dynamic approach transformed PeopleForce into an immersive celebration of purpose and innovation, leaving a lasting impact on all who attended.
