Northrop - Next Big Thing

This brand inspiration spot was created for senior leaders attending the 2015 Northrop Executive Summit held at the Dolby Theater in Hollywood. Depicting the history of inventions beginning with Thomas Edison’s lightbulb in 1879 and the Wright Brother’s first powered flight in 1903, this visual journey takes us through a century of inventions, and up to modern day innovations like “unmanned vehicles, space telescopes, microscopic small things, and the next big thing of stuff we’re not even allowed to talk about.” Northrop announces its commitment to build the next big thing of next big things while pushing the boundaries of what’s possible and radically advancing human discovery.